From Game Time to Global Audiences: How a Sports Media Platform Delivers Seamless Digital Experiences

Company overview

A global sports media app offers a comprehensive digital experience with access to scores, news, and highlights. It serves as a direct-to-consumer platform where users can purchase access to live events, team-specific content, archived footage, and classic matchups. The app is available worldwide, with localized features designed to enhance the experience in specific markets.

Challenge

With a global user base and a complex digital ecosystem across web, mobile, and OTT platforms, this organization faced the challenge of delivering a consistent, high-quality fan experience across diverse regions, devices, and payment systems. The in-house QA team was primarily based in the United States. This limited its ability to scale testing efforts and remain flexible enough to keep pace with rapid release cycles, validate international payments, support partner integrations, and ensure feature stability across multiple environments. To meet these demands, an experienced QA partner was brought in to provide comprehensive, end-to-end testing coverage.

Solution

With on-demand access to highly vetted experts in key regions, Testlio provides fully managed testing services with a focus on international functionality and payments. In 2022, Testlio supported the launch of a completely redesigned global app, built as a “one-stop shop” for sports fans worldwide. The app includes personalized content, vertical social media-style video, and behind-the-scenes access.

Support spans across both the platform’s web experience and mobile app, with a strong emphasis on international markets.

Device Functional Testing

Testlio performs extensive pre-production feature validation (e.g., Resume Playback, Multiview) as well as live production testing post-release across mobile and OTT devices, including iOS, Android, tvOS, FireTV, Roku, and SmartTVs.

Partner Experience Testing

Testlio validates integrations and entitlements across newly added streaming and distribution partners, like Amazon, ensuring account linking and content playback. For events such as Nike activations and Member Nights, Testlio conducts time-sensitive, event-driven testing to ensure content availability and entitlement flows function correctly.

Ad Delivery Testing

To maintain ad quality and revenue integrity, Testlio verifies ad delivery and the ad server’s supporting analytics and metadata across mobile and OTT platforms, capturing logs and tracking IDs to confirm accurate measurement and reporting.

International Payment Testing

With over 6 million app users globally, Testlio’s network validates a wide range of international payment flows and subscription offerings, including annual, monthly, team, and VIP passes. Testing covers processors such as Klarna and Adyen to ensure accurate pricing, tax calculations, receipt generation, and refund processing.

Testlio also supports thorough validation of in-app purchases across Apple, Android, and Roku platforms, along with critical scenarios such as cancellation deflection and winback flows.

“Working with Testlio feels like the whole world is my colleague. We do a lot of international testing so I have a lot of appreciation for the testers at Testlio. They go above and beyond to track down issues. They’ve even reached out to banks to see why payments were declined.”

Senior QA Engineer

Results

Since partnering with Testlio in 2020, the organization has significantly scaled its quality assurance efforts to support its global digital fan experience. Testing has spanned core fan-facing apps across 15 global markets, including France, Brazil, Kenya, Spain, the Philippines, Australia, Canada, Germany, Japan, the United States, Ukraine, the UK, Argentina, India, and Italy.

Throughout this period, more than 150 high-severity issues were identified and escalated through the team’s internal JIRA system, ensuring major bugs were resolved before impacting live user experiences. This proactive defect discovery has resulted in an estimated $10.7 million in annual savings from avoided revenue loss and reduced support costs, helping maintain performance, reliability, and quality across digital products worldwide.

“Testlio has become a true extension of our team. As our platforms evolve, so has our partnership. It continues to grow in all the right ways.”

Director of QA

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